Success Story

How Does EpicRise Get Your Networking and AIDC Products Recommended by AI and Sold in Volume?

Buyers now ask AI assistants which hardware to buy. Our in-house GEO team makes sure the answer names your product. When those buyers need quantity, we quote volume pricing directly and close the order.

2.8×
Online Store Sales1
Jul–Sep vs. May–Jun
1.4% → 5.6%
AI Assistant Conversion2
May to September
7 → 41
Orders From Search + AI1,2
May–Jun vs. Jul–Sep
5× AI Orders
Orders from AI assistants1,2
September vs. May

Before a buyer visits a store, AI has already picked the shortlist. If your product isn’t on it, you don’t get the order.

Part 1

Buyers Decide Before They Reach a Store

When an IT manager needs new network switches or a warehouse lead needs handheld scanners, the first step is now often asking ChatGPT or another AI assistant what to buy. The assistant usually recommends three or four products. Buyers rarely look beyond that list, so a product that isn’t on it is unlikely to be considered.

The buyers who make it past that step hit a second problem. Marketplaces are built for single units at list price, and most brands do not want to run quotes for individual end users. The order either stalls or goes to whoever answers first.

What a buyer finds at each stage
Stage
Without EpicRise
With EpicRise content
Research
“Do I need a thermal label printer?”
A generic answer that names no product
Buying guides that answer the question and name your models
Selection
“Which scanner works with NetSuite?”
Competitors’ compatibility pages get cited
Compatibility FAQs for every system your product supports
Comparison
“Authorized seller or third-party?”
Round-up lists and grey-market sellers
Comparison pages covering authorized supply and warranty
Order
“Can I get pricing for 50 units?”
Single-unit list price, no one to quote
A volume quote within 4–8 hours
Deployment
“Why won’t the driver install?”
The ticket escalates to your team
Setup guides and in-house technicians
Lostto a competitor’s line
Orderedon your product, in quantity

So we build content for every stage of the buyer journey, from the first question to setup, and quote volume pricing when the buyer is ready to order. Four parts:

Part 2

How We Close the Gap

AI assistants build their answers from three kinds of sources: the seller’s own site, the platforms where buyers talk, and independent media. We publish on all three, then quote the order. All of it is run by our own team.

On-Page: Our Website

epicriseelectronics.com is the source we control completely. We write every page to answer the questions buyers ask, with structured data an AI can quote accurately: specs, compatibility, use cases, and pricing for quantity.

Most retrieved domainsRetrievals · Share
Results across 50 of our selected AIDC buying prompts. Share is calculated among these four domains.2
What each page does
PAGE 01
Homepage

States who we are, which brands we are authorized for, and what we offer business buyers, so an AI can describe EpicRise correctly.

PAGE 02
Product pages

Specs, compatibility, and FAQs for every stage of the purchase, marked up with Product and FAQ schema. Each answer stands on its own, so an AI can quote it.

PAGE 03
Solution pages

Organized by use case, such as warehouse scanning, shipping labels, or multi-site networks, to match how buyers describe the problem.

In July we rebuilt the product page content on our online store. AI assistant traffic stayed about the same, but the orders it brought in roughly tripled.1,2 By September, ChatGPT had become one of the store’s leading revenue sources.1,2

Orders from AI assistants, 2026 (May = 1×)
Product page content rebuilt in July. Traffic from AI assistants stayed about the same over the period.1,2

Organic search followed the same pattern. The content is written by the same team that sells and supports the product, so the answers are technically correct.

Social Media and Industry Platforms

AI assistants also learn from what people say about a product away from the seller’s site. We are active where buyers ask and compare: LinkedIn, Reddit, industry directories, and review platforms. What buyers ask there tells us what to answer at each stage of the purchase.

LinkedIn

Posts and answers for IT and operations decision makers.

Reddit

Useful replies in the threads where buyers ask for recommendations.

Industry directories

Complete, accurate listings for the brands and products we carry.

Review platforms

Reviews from real business buyers after delivery and setup.

On Reddit, buyers ask different questions at each step, from “do I need this?” to “why won’t it print?” We answer each one on our own pages.

Stage
What buyers ask
What we publish
Research

“Is a thermal label printer worth it?”

r/printers

Do I need a thermal printer, and what does it replace?

Selection

“My boss wants us to start tracking IT and furniture assets with barcodes… Does anyone have a recommendation for a reliable one?”

r/sysadmin

Which scanner or printer works with my system: Shopify, NetSuite, or a WMS?

Comparison

“Are there any out there that actually integrate with the Zettle app but don’t cost hundreds of dollars?”

r/smallbusiness

Authorized vs. third-party units, and what the warranty covers

Order

“If anyone’s found a trustworthy seller or preferred place to order OEM-compatible Zebra batteries, let me know.”

r/Warehousing

Stock status, lead times, and volume pricing

Deployment & support

“The drivers are messy, the fixes are messy, and I’m tired of constantly having to fix it.”

r/printers

Driver setup, configuration, batteries, and consumables

Share of 4,249 AIDC posts on Reddit by buying stage, from a 2026 study of 55,672 discussions.3

After-sales questions outnumber selection questions on Reddit, so our FAQs cover what happens after the purchase as thoroughly as what to buy. Those buyers come back for batteries, labels, and replacement units.

How pain points feed our content
EpicRise customer reviews
LinkedIn
Reddit
We track
Recurring pain points: compatibility, drivers, warranty, stock
We update
FAQs and product pages

Compatibility and integration is the most discussed pain point in the study, so it gets the most FAQ coverage. When a new question keeps coming up, it becomes a new answer on the page.

Third-Party Media

AI assistants give extra weight to independent sources. We work with trade publications and industry media on product reviews, buying guides, and expert commentary, so the products we carry are described accurately by sources other than us.

Volume Pricing for Direct End Users

Larger end users, such as IT departments, warehouses, and multi-site operators, buy from us directly. Every product page on epicriseelectronics.com has a “Quote for a volume discount” button, and a business account comes with a dedicated account manager. You get the fleet order without running a quoting desk.4

Program
Who it’s for
What the buyer gets
Quantity discount
Signed-in buyers, 2+ units
Discount applied automatically in the cart
Bulk quote
Business buyers, 10+ units
Custom B2B pricing within 4–8 hours
Deal registration
Planned projects of 10+ units, registered in advance
Brand-approved pricing, warranty, and technical support

Priced off the listing. Volume pricing appears only to signed-in accounts or in a direct quote, so the public price holds.

Built for fleet orders. Net-30 terms, ACH and wire transfer, and pre-order or ship-direct-from-manufacturer options on large orders.

Support after the order. One-year warranty included, extended warranty and technical support for business accounts, and same-day shipping from California and Delaware.

Part 3

What It Changes

From July to September 2026, the EpicRise online store grew well beyond its May–June level. Even without the volume orders, regular sales were up, and typical order value stayed the same. The growth came from more orders, not higher prices.1

Capability
What it means for the brand
In-house GEO
Your product is named when buyers ask AI what to buy
Website, platforms, and media
Your product is described the same way wherever an AI looks
Technically accurate content
AI answers describe your specs correctly
Direct volume pricing
Fleet orders close without you running a quoting desk
Off-listing quotes
Volume discounts do not erode your public marketplace price
From the Team
“GEO is a completely different game from SEO. It lets us meet buyers at every stage of their journey with answers that help them decide, and that’s a big opportunity for a company like ours. We share that advantage with our manufacturer partners.”
Tory Hu, Marketing Lead, EpicRise Electronics
Part 4

Beyond This Case: Who This Is For

It works best for networking and AIDC brands that recognize themselves in any of these:

Missing from AI answers. Competitors are named when buyers ask what to buy; you are not.

Quote requests with nowhere to go. End users asking for 50 or 500 units, and no one set up to answer.

Products bought as fleets. Switches, access points, handheld scanners, label printers.

Discounts that leak to the listing. Volume deals that end up as a lower public price.

Being found and being priced right for quantity are the same sale. We run both.

Alongside GEO and volume pricing, EpicRise also provides:

Brand protection & MAP enforcementMarketplace listing management & A+ ContentIn-house technical support & warranty
Sources
  1. 1Shopify online store backend, EpicRise Electronics, May–September 2026.
  2. 2Peek AI backend: AI assistant traffic, orders, and domain retrievals across 50 selected AIDC prompts, May–September 2026.
  3. 3EpicRise Electronics × Topify, Reddit research report, 2026 (55,672 discussions; 4,249 AIDC posts).
  4. 4epicriseelectronics.com: business pricing, bulk quote, and deal registration pages.

Want Your Line in the Answer?

We work with a select group of networking and AIDC manufacturers as an operational extension of the brand. If volume buyers are not finding your products, or not getting quoted when they do, let’s talk.

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